LE JOURNAL
Journal
Short guides to help you choose, wear and keep your fragrance.
What does L’AVENIR mean, and why does the future begin with scent?
We chose the name because it carries an idea we live by: a fragrance is a trace that stays, not a smell that passes.
Fragrance guideThe fragrance pyramid: what are top, heart and base notes?
Why does a fragrance seem different in the first moments from how it is an hour later? The answer lies in what perfumers call the “fragrance pyramid”.
Fragrance guideHow to choose your fragrance first time: just three questions
Faced with dozens of bottles, choosing feels hard. It gets much simpler when you start with the right questions.
Fragrance guideParfum, eau de parfum and eau de toilette: what’s the difference?
Read any fragrance bottle and you’ll find a phrase like Eau de Parfum or Eau de Toilette. These words aren’t decoration; they tell you the concentration of fragrance oils in the bottle.
Fragrance guideWhere should you apply fragrance, and how do you make it last longer?
A fragrance can be wonderful and still not show its worth if it’s applied the wrong way. Here are simple rules that make a difference.
Fragrance guideHow to keep your fragrance in good condition for years
You’ve found a fragrance you love. How do you keep its scent just as it is? It comes down to three main enemies.